Development of a plan that identifies: which routes-to-market you need, what types of partner you should be looking for, and how to go about finding them.
For many companies, finding partners is a haphazard affair: you come across them by chance, go along to a “meet the distributors” event, or they contact you! The likelihood of developing a lasting partnership using this approach is fairly low.
No wonder then that many partnerships eventually fail to live up to expectations. In fact some studies claim that as many as 70% of partnerships don’t achieve their business targets!
So what can you do to make sure that your partnerships are among the 30% that are highly successful, long-lived and ultimately profitable for both partners?
Istaris uses an approach to developing partnering plans that is well-proven, based on tried and trusted techniques and which fits in to an overall logical business framework. For a diagram of the Istaris business framework click here.
If you would like to know more about the Focused Partnering Plan service and how it could benefit your company, then please call or email us at Istaris Business Services for a discussion of your business needs.