Archived News

January 31, 2003
Nortel Networks implements Strategic Sales Program
In an exciting move aimed at boosting sales in Europe of its Converged LAN solutions, Nortel Networks Enterprise division has commissioned a Sales Guide from the Istaris Strategic Sales Program. Following a one-day Marketing Workshop held at Nortel's Maidenhead offices shortly before Christmas, the first draft of the Sales Guide was delivered on time earlier this month, to widespread positive acclaim. Nortel anticipates that the Sales Guide will focus the efforts of its direct salesforce on the key selling messages of the Converged LAN solutions, whilst enabling Nortel's channel partners to better understand the products' business benefits and public network quality features. To find out more about the Strategic Sales Program and how your company could gain competitive advantage in the same way as Nortel Networks click here.