Archived News

August 1, 2003
Advantica orders third Sales Guide
In a move that speaks volumes about the effectiveness and value-for-money of the Strategic Sales Program, UK-based energy consultancy Advantica has placed an order for its third Sales Guide. Speaking about the way the Sales Guides have been received by the salesforce, Advantica's VP for worldwide sales said: “The salespeople love it. It enables them to understand what we have to sell and shows them how to sell it”. The Strategic Sales Program process drove Advantica to a clearer packaging of its service offerings, and the materials produced were exactly what Advantica's salespeople and partners needed to achieve peak sales performance. For the full story of how Advantica successfully deployed the Istaris Strategic Sales Program service click here. For information about the Strategic Sales Program click here.