Archived News

October 10, 2005
A Sales Guide for market-leading wireless embedded modules supplier
EZURiO is a small company with a big reputation in the wireless embedded modules market. A spin-out from TDK, EZURiO is a market leader in the supply of Bluetooth wireless modules to the retail, healthcare and automotive industries. Portable chip and PIN terminals, wireless heart monitors and remote vehicle diagnostics are just a few of the many and diverse products powered by EZURiO technology. Now EZURiO is expanding its market in two ways: first, by encouraging distributors to look for new wireless applications, in areas such as transport, warehousing, process control etc; second, by adapting its powerful technology to two other radio standards – Wi-Fi and ZigBee. To help in this rapid market expansion, EZURiO commissioned a Sales Guide and accompanying Solution Presentation to clearly and unambiguously communicate its key market messages, and to provide a complete "how to sell EZURiO" guide to its channel partners. And because EZURiO is a start-up, the company qualifies for the Sales Guide SME package, and so is paying in instalments over two years. It's early days yet, but Chris Shannon the CEO has already said he would definitely recommend the Sales Guide to others. Click here to find out more about the Sales Guide.

[To see what Chris Shannon finally thought about the Sales Guide click here.]