Archived News

November 13, 2007
Leading paper manufacturer empowers its partners
Crown Van Gelder (CVG), based in The Netherlands, is a major supplier of quality uncoated and single-coated paper. To access its markets around the world, the company has developed close partnerships with a number of key paper merchants. For several years now, CVG has been developing its strategy for gaining a prominent position in the newly emerging market for digital printing papers. Digital printing requires no time-consuming set up and is suited to short print runs and for producing documents containing variable information. The major opportunity is transactional documents (bills, statements etc) being personalised and used to promote other services and products that the customer may be interested in (the so-called "TransPromo" application). To enable its partners to sell its new range of digital inkjet papers successfully around the world, CVG has commissioned a Sales Brief. The Sales Brief is a focused, compact version of the Sales Guide that has been used so effectively by many companies in other industries to boost sales of their products and services. CVG, however, is the first company to use this approach in the paper industry. To find out how the Sales Brief has brought real benefits to CVG click here. To learn more about the Strategic Sales Program that delivers the Sales Guide and the Sales Brief click here.