Working with your distribution partner to develop a targeted marketing campaign and go-to-market plan.
You may already have a relationship with a major distributor, to whom you provide funds for marketing your products and services. But how sure are you that this money is being spent wisely? Do you have written and agreed targets, key performance indicators, a regular review mechanism?
Whether you are about to embark on a new relationship, or you have an existing channel that needs a mid-life kicker, you will need to ensure that you and your partner have a common understanding about what is important: where should the marketing budget be spent, how should it be spent, what resources will be required from each company, and by when?
Our experience at Istaris of working with distribution partners will ensure that you develop a targeted marketing programme with your partner that fully addresses your business requirements.
If you would like to know more about the targeted channel marketing programme and how your company could benefit, then please call or email us at Istaris Business Services for a discussion of your business needs.