Home
Partnerships
Overview
Partnering Strategy Workshop
Focused Partnering Plan
Positioning statement
and outline business case
Partner Business Plan
Marketing
Overview
Strategic Sales Program
Targeted channel marketing programme
Brochure and technical paper re-writing service
Website content
review service
Business English
Overview
Proof-reading service
Business English programme
General English programme
Articles
Contact Us
Targeted channel marketing programme
  • Working with your distribution partner to develop a targeted marketing campaign and go-to-market plan
You may already have a relationship with a major distributor, to whom you provide funds for marketing your products and services. But how sure are you that this money is being spent wisely? Do you have written and agreed targets, key performance indicators, a regular review mechanism?

Whether you are about to embark on a new relationship, or you have an existing channel that needs a mid-life kicker, you will need to ensure that you and your partner have a common understanding about what is important: where should the marketing budget be spent, how should it be spent, what resources will be required from each company, and by when?

Our experience at Istaris of working with distribution partners will ensure that you develop a targeted marketing programme with your partner that fully addresses your business requirements.

If you would like to know more about the targeted channel marketing programme and how your company could benefit, then please call or email us at Istaris Business Services for a discussion of your business needs.

Click here for the latest news
Copyright © 2002 Istaris Business Services